They Walked Into Markets Others Already Owned. They Won Anyway!

The challenge

FluentSMTP was solving a problem that was already solved. WP Mail SMTP had over a million installs, and honestly, it was a fantastic plugin. So why would anyone switch?

How we did it

• Found the gap. We positioned FluentSMTP around features like email logging that the market leader kept locked behind its pro version, and gave them away free.
• Made it a growth engine for the whole family. FluentSMTP wasn't just a plugin to grow. It was a way to grow our other plugins too.
• Built traffic that converts. Grew the site to 15K+ monthly visitors.
• Used email to cross-sell. Email marketing turned FluentSMTP users into customers for our other products.

The challenge

Mailchimp and ActiveCampaign were huge, established, and doing fantastic. They had solved email marketing years ago. We had one big advantage: FluentCRM was a new kind of tool, email marketing that lives inside your own WordPress site.

How we did it

• Positioned it around the money. Those tools can cost thousands of dollars a month as your list grows. FluentCRM saves you those thousands, and that message worked!
• Ran launch, marketing, and partner marketing campaigns that kept FluentCRM in front of the right people.
• Went toe-to-toe on content and email. We competed head-on with the big platforms in content marketing and email marketing.
• Built and led a marketing team to keep it all running.

The challenge

Another solved problem! Booking tools already existed, and FluentBooking was an extremely simple product. So the question was: how do you make simple the reason people choose you?

How we did it

• Made simplicity the selling point. We built the whole marketing plan around how simple FluentBooking is to use.
• Brought SaaS inside WordPress. We positioned it as the booking tool you'd normally pay a SaaS for, running right inside your own site.
• Planned and ran the launch, then kept growing it through search.

The challenge

The firm was basically brand new, with little search presence and a lot of competition for legal clients.

How we did it

• Ran a full SEO audit and keyword research
• Fixed on-page SEO across the site
• Built backlinks and off-page authority