About Me
I'm a product marketer from Sylhet, Bangladesh, and I help WordPress plugins and SaaS products get found, turn free users into paying customers, and launch with momentum. Software marketing doesn't have to be complicated!
Sylhet, BangladeshI'm a seasoned product marketer with 8+ years in SEO, content marketing, and email automation. I enjoy turning complex tech into brand stories people actually care about, and I love turning data into creative campaigns that make people care, click, and come back!
Today, I'm the Product Marketing Lead at WPManageNinja, where I've helped grow FluentSMTP to 600K+ active installs, FluentCRM to 80K+ users, and FluentBooking to 20,000+ active users. On the side, I work with a small number of plugin and SaaS founders who want the same kind of growth.
My Story
I started my marketing career in lead generation at The Four Online Group. Pretty soon, they asked me to start building links for their 100+ clients, and that pulled me straight into SEO: on-page, off-page, and technical. One of those clients was Express Evictions, a brand-new law firm whose search traffic grew 1,800%+, and it went on to become one of the biggest law firms in the USA.
In April 2020, I joined WPManageNinja as an SEO Content Specialist. I wrote SEO content, explored every marketing channel I could get my hands on, and was part of the team behind the FluentCRM launch.
In December 2021, I became Product Marketing Lead. Since then, I've led marketing for FluentCRM, FluentSMTP, and FluentBooking, built and led a marketing team, and launched FluentBooking in 2023.
Authlab named me Rising Marketer of the Year in 2021 and Marketer of the Year in 2022!
I still lead product marketing at WPManageNinja, and I take on up to 2 outside clients at a time, so every one of them gets my full attention.
How I Think About Marketing
Marketing keeps changing, but at its core it's always about understanding your audience and giving them the right thing at the right time. That comes down to four pillars:
Growth comes from showing up every week, not from one big viral moment. Small, steady wins add up!
Audiences change, search changes, and AI is changing everything again. I keep watching the data and adjusting, with data, not guesswork.
The right message at the wrong time is the wrong message. Launches, upgrades, and emails all work better when the timing is right.
Plans are great until reality shows up. I keep teams in sync so we can move fast when something works, and change course when it doesn't.
What I'm Proud Of
What People Say
Nazir is diligent in his craft, and always eager to do more. There is no limit he won't go to if it can mean a better outcome for his product. He is a caring leader, putting sincere effort in the development of each of his team members.
He initiated my metamorphosis from just another fresher to what I am today. He's the type of leader who not only leads, but makes leaders.
He's the kind of person who always sticks to his promises and makes sure to get things done, no matter how challenging they may be.
You'll probably find me talking football or gaming. And if you want to talk marketing and football in the same conversation, even better. Let's connect!
Book a free 30-minute call, tell me about your product, and you'll leave with at least one thing to fix, even if we never work together.
Pick a time that works for you. It takes less than a minute to book.